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Catching the last rays… is now the time to refresh your copy?

As the sun slowly sets on the summer of 2025, it can feel like it is losing its strength every day, no longer carrying the radiance it once had. The same is true for your business. Messaging that once shone brightly can just as quickly lose its powerful, exciting spark. …

LesleyAugust 27, 2025

video script strategy copywriting media press coverage

Blank Screens to Brilliant Speeches

The frustration of staring dispiritedly at a blank screen is unrivalled at the best of times, let alone when there is pressure to make a splash with an exceptional presentation, proposal or speech. Finding the right words is often only half of the battle, you’ll still need to present clearly,…

LesleyJuly 23, 2025

copywriting strategy

High-Stakes Business, Strategic Copywriting

Every day at Editing Edge Recognition, we apply strategic copywriting to help navigate complex, high-stakes briefs with clarity and precision. Whether our clients are preparing for a major website launch, delivering sensitive information, or crafting a critical presentation for key stakeholders, the stakes can be daunting. Our strategy and expertise…

LesleyJune 30, 2025

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Building Powerful Personal Brands with Strategic Copywriting

As we bound towards the halfway point of 2025, the spotlight sharpens on the power of personal branding. In a more competitive landscape than ever before, if credibility is currency, then everyone’s at the bank, looking for a loan. No longer an optional bonus, strong personal branding is non-negotiable. Much…

LesleyMay 27, 2025

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The Empowering Benefits of Thought Leadership

In the world of sport, there are a myriad of well-worn phrases that verge on platitudes, due to the frequency at which they are used. “Owzat!” “Referee!” “Caaaaatch it!” “Fancy a pint?” … Are amongst those (that can be repeated pre-watershed) that spring to mind almost immediately. Although not famous…

LesleyApril 15, 2025

copywriting video script

Compelling video scripts are more important than ever

It’s true: as 2025 steamrolls into its second quarter, the overwhelming emphasis on video content is undeniable, and the facts don’t lie. Video content was single-handedly responsible for 82% of all internet traffic, according to a recent survey. (Synthesia) Users are 52% more likely to share video content over any…

LesleyMarch 25, 2025

copywriting

Good Copy, Bad Copy – Strategies for Copywriting Success

Why do some brands shine while others go unnoticed? The answer -> Strategy. You can’t win without foundations. In this blog, we reveal strategies that we use to get brands pumping. Luckily the bad copy out there only makes good copy better. We just need to define what ‘good’ means…

LesleyFebruary 20, 2025

strategy copywriting

The knowledge paradox – Our overlooked communication barrier

Knowledge can be a real curse! Many businesses may never realise this. In fact, it is a major reason why so many businesses fail. Why, you may ask? The answer – people lose perspective. We need to recognise this communication barrier and use strategic copywriting to refine our brand communication.…

LesleyJanuary 7, 2025

copywriting copywriter

What Santa can teach us about communications

Ah, December — the time of twinkling lights, mince pies, and the collective realisation that another year has flown by. Here at Editing Edge, as we deck the halls (and our desks), we couldn’t help but notice that Santa himself is the ultimate communicator. Yes, the man in red has…

LesleyDecember 12, 2024

copywriting copywriter

Snakes and ladders: the brand positioning analogy

Knowing your place on the competitive ladder is crucial. Overstepping your position can mean biting off more than you can chew, while playing it safe can mean missed opportunity. Using the snakes and ladders analogy, we hope to help you better visualise and refine your brand positioning. Sure, life is…

LesleyDecember 3, 2024

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