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The art of simplicity

You’ve slaved hard over a piece of writing and taken care to eliminate the jargon only to be told by the boss or a kindly critic that you’ve dumbed it down too much ... and the writing needs to be more technical to show the world that you are the…

LesleyFebruary 28, 2017

copywriting awards

This is my moment

The awards season is in full swing and while the papers will be full of celebrities in the latest designer gowns on red carpets, there’s also growing anticipation about what cutting political statement or faux pas the winners may come out with on the podium. We’ve already had outspoken moments…

LesleyFebruary 10, 2017

copywriting copywriter

9 questions to ask when choosing a copywriter

You’ve already made the brilliant decision to use a copywriter (haven’t you?? If not, read this first). Now, how do you get the most out of your investment by choosing a copywriter who will bring some whizz to your website or pizzazz to your press release? There are plenty of…

LesleyJanuary 25, 2017

media news press coverage

What Trump can teach us – really!

In just a few days’ time (at the time of writing) the new leader of the free world is about to take his seat (assuming the FBI, CIA, Russian security or MI6 don’t unearth any more little surprises). You may think as a copywriter I’d be unlikely to look to…

LesleyJanuary 16, 2017

press releases news Content is King copywriting

How to tell a story

Storytelling is a powerful marketing tool. Get it right and it can mean the difference between a new customer and simply being ignored. There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy…

LesleyDecember 6, 2016

copywriter

How to avoid boring, badly paid work by getting your message right

Hands up if you like boring, badly paid work. Thought not. Hands up if you’d rather attract enjoyable and lucrative work. I thought so. But sometimes you plough through tedious projects because they’re all that seem to come your way. And you wonder why you’re not getting more fun, well…

LesleyNovember 15, 2016

Uncategorized copywriting copywriter

What is a copywriter?

It’s the real thing. The future’s Orange. Every little helps. Shoulda gone to ... Behind all these famous slogans is a great copywriter. But copywriters do more than come up with catchy taglines. So if you think you might need a copywriter but you’re not quite sure what they do,…

LesleyNovember 2, 2016

Print copywriting copywriter

Annual report writing – the need to get it right

Your company’s annual report is your once-a-year chance to tell your story to the world. The same message will be going out to a very wide audience – your customers, shareholders, Board and your staff, not to forget suppliers, lenders, regulators and the good old media. Your annual report should…

LesleyOctober 13, 2016

copywriter copywriting

Don’t delete me just yet…

How many times have you opened an email and it’s so long you can’t be bothered to read it? Another one just takes ten seconds, so that’s it, that’s the one you choose. Emails are an indelible part of our daily lives. In 2015, the number of emails sent and…

LesleySeptember 29, 2016

copywriting

Mission improbable

When less really is more

LesleySeptember 22, 2016

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