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Punchy PowerPoints – keep it simple

'Keep it simple' is our mantra, good advice for clients and for ourselves. We were playing around with punchy PowerPoints with a client recently and came up with this example: We Are Editing Edge Click on the link and it will download a very short PowerPoint onto your desktop. We…

LesleyOctober 9, 2013

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5 secrets to winning awards

These are fantastic companies that are world leaders in their sectors, with great stories of achievement. They were stumped, however, when it came to filling out the daunting 30-page entry form. What they needed was a professional awards writer to tell their story in a compelling, focused way

LesleyOctober 1, 2013

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How to avoid clichés – are you sure you’re delighted?

I wonder if 'delighted' is getting a bit too overused. It's an easy, feelgood word to slip in to conversation, emails and our marketing, but perhaps it has become a cliché.

LesleySeptember 25, 2013

copywriting website design website design website content

Five cool parallax websites

We've been looking at these one-page parallax sites as part of the copywriting brief for a new pharma website. We love the way they use simple text and dazzling visuals – a powerful combination!

LesleyAugust 28, 2013

blogging copywriting editing

Desmond Tutu and me

I'm inspired to blog today by the sheer variety of the work I've been doing in the last fortnight. A real highlight has been an email conversation with Archbishop Desmond Tutu on a project involving South Africa.

LesleyJune 12, 2013

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Keywords for websites

We'd like to share our work on the new website for one of Hampshire's prime wedding venues, because it is a great example of blending keywords into relevant content.

LesleyMarch 8, 2013

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