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Catching the last rays… is now the time to refresh your copy?

As the sun slowly sets on the summer of 2025, it can feel like it is losing its strength every day, no longer carrying the radiance it once had. The same is true for your business. Messaging that once shone brightly can just as quickly lose its powerful, exciting spark. …

LesleyAugust 27, 2025

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Blank Screens to Brilliant Speeches

The frustration of staring dispiritedly at a blank screen is unrivalled at the best of times, let alone when there is pressure to make a splash with an exceptional presentation, proposal or speech. Finding the right words is often only half of the battle, you’ll still need to present clearly,…

LesleyJuly 23, 2025

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Building Powerful Personal Brands with Strategic Copywriting

As we bound towards the halfway point of 2025, the spotlight sharpens on the power of personal branding. In a more competitive landscape than ever before, if credibility is currency, then everyone’s at the bank, looking for a loan. No longer an optional bonus, strong personal branding is non-negotiable. Much…

LesleyMay 27, 2025

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The Empowering Benefits of Thought Leadership

In the world of sport, there are a myriad of well-worn phrases that verge on platitudes, due to the frequency at which they are used. “Owzat!” “Referee!” “Caaaaatch it!” “Fancy a pint?” … Are amongst those (that can be repeated pre-watershed) that spring to mind almost immediately. Although not famous…

LesleyApril 15, 2025

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Writing for the healthcare industry

When we think about creating content for the health industry, trust, clarity and evidence are key. At Editing Edge, we’ve created copy for many health industry businesses and healthcare professionals, including website content, ghost-writing books and blogs. Our strategic approach – analysing clients’ audiences, their communications needs, strategic thinking, purpose…

LesleyApril 26, 2024

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Create an authentic (and cheap) Christmas message

In the battle of the 2019 Christmas adverts, one clear winner has come through. With the likes of John Lewis, Sainsburys and Amazon vying for a place in our hearts and wallets, budgets for Christmas adverts run into millions. Last year, John Lewis was said to have spent around £8m…

LesleyDecember 6, 2019

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