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Compelling video scripts are more important than ever

It’s true: as 2025 steamrolls into its second quarter, the overwhelming emphasis on video content is undeniable, and the facts don’t lie. Video content was single-handedly responsible for 82% of all internet traffic, according to a recent survey. (Synthesia) Users are 52% more likely to share video content over any…

LesleyMarch 25, 2025

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How to connect with Gen Z

Knowing your target audience inside out is essential to any business, and defining their personas will go a long way in helping you connect with them. That is to say, their demographics, behaviours, ambitions, pain points, etc. One of the most significant audience groups to connect with are Generation Z,…

LesleyDecember 20, 2023

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Top 5 ways to showcase your success

Canny companies never miss a chance to shout about their success. You’ve done well, you’re proud of it, so share it with the world! Aside from websites and social media, there are many ways to highlight your work so that you only increase trust with current and prospective customers,…

LesleyJuly 26, 2023

6 lessons to liven up your LinkedIn profile

LinkedIn remains one of the best ways to promote your personal brand, whether you are representing your own business, a corporate or charity, or job seeking. (HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter). Just as you consider your clothes and appearance when…

LesleyJanuary 29, 2020

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5 tips for LinkedIn’s new company pages

LinkedIn company pages have recently undergone a revamp. According to LinkedIn, “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organisations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members.” In fact, they’ve…

LesleyJanuary 18, 2019

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Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about? One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…

LesleyNovember 30, 2018

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